In my previous post, I talked about what bothers me most with the so-called fake business gurus selling worthless online courses, masterminds, and inner circles.
If you scam a middle-class or a prosperous person into a 2'997$ online useless course, the consequences are most likely non-life-changing. This person will have a bad day, a bad week, or even a bad month, but most likely, the path of life of this person will not change. If you are a twenty-year-old and you have a business idea, you are a little afraid, and you do not know how to start, you are vulnerable to get into the guru web.
Young and confident guys, claiming to have made millions over the last twelve months, are telling you to invest in yourself in front of their brightly colored Lambo. The add hits home. You sign up for the free webinar, and for one and a half hours, you get bombarded with decent information. The last thirty minutes of the seminar is the hardcore sales pitch, which drives the prospect towards taking out their credit card and sign up for the online course.
After watching testimonials on the 'YouTube-exposer-channels,' I start to understand how gurus roll. The free information and webinars are actually pretty good and useful, especially to an inexperienced audience. The viewers' perspective is that if the free content is good, the paid content is going to project them straight to the moon. Apparently, in numerous cases, it is not.
Here's the problem. John, 21 years old, has saved up
1'200$ mowing lawns. The online shitshow costs 2'997$. John convinces
mam and dad to loan him 1'797$ and opts in. The program is shite.
Apart from the fact that John is devastated, he is now the joker
of the town. He is about to hear the 'I told you so' for the next
seventeen years.
His friends ask him, 'hey J, when can we ride
along in that Lambo of yours?'
Now 1'797$ in debt, John calculates
that the next year he will be mowing lawns twice a week to climb out
of the hole. And that is if he did not sign up for the fifteen grand
worth of guru-upsells. John concludes that business is not for him
and decides to be an employee for the rest of his forty years of
working life.
How would your dating life develop after being
raped on your first date? All right, I admit, this analogy is over
the top, I'm sorry for that. But here is my point; John did not just
lose money; this online course is very likely to change the path of
John's young life. Wasn't that what the gurus promised...
1. is a serial entrepreneur and
started his career in Engineering
2. currently a majority
shareholder in corporations in the fields of Industrial Real Estate,
Wealth Management & Investment funds, and International Tax
Planning
3. has a passion for the dynamics of young businesses
and actively endorses several start-ups
4. is an engaged member of
several think-tanks and an international conference speaker
5. has
a business footprint in six countries
6. speaks five languages
7.
personal life - resides in Europe
8. Erik (48) is known as a
discrete and private person, a family man
9. loves to spend his
limited holidays in the mountains or at sea on his yacht
10. Erik
has no social media accounts
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