When you look online or on
YouTube, the bulk of information for starters is for online
businesses. You rarely find high-ranked YouTube videos on how to
start your plumber service company.
Today I am speaking out for
brick and mortar businesses. No matter how important online business
becomes, if your pipework explodes at home, you need a plumber.
Sectors like healthcare, transport, events, construction,
agriculture, fabrication/production, food, chemical, I mean the list
of "off-line" opportunities is enormous.
What with
Amazon? For me, Amazon is a market place that sells you something and
brings it home. But if I need a new washing machine, I want a
specialized shop where I get advice, a purchase guarantee, a service
that brings the machine home and installs it. Yes, it will be 50$
more expensive. The upside is that I do not have to ship a broken
washing machine back to Amazon when it stops draining the water out
of the drum, with my laundry and water still inside.
We talk
sales, after-sales, and service. Ever had a problem with a big
company? Call them: press #4 for English, press #3 for after-sales,
press # for... music, and so on... it drives me mad. You get treated
like sh*t in many cases. How cool is it to call your service center
and have someone say; "hi, this is Nicky from technical, how can
we help you today?"
I tell you, don't discard traditional
business where customer service will be your added value.
Or, if
you can not beat them, join them. Offer services where others don't.
You start where others stop; go service those who bought online and
having technical problems...
Consider following/subscribing to this blog. It's free and it motivates me to sharpen my pencil. Thanks!
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10 about the author; Erik Victor
1. is a serial
entrepreneur and started his career in Engineering
2. currently a
majority shareholder in corporations in the fields of Industrial Real
Estate, Wealth Management & Investment funds, and International
Tax Planning
3. has a passion for the dynamics of young
businesses and actively endorses several start-ups
4. is an
engaged member of several think-tanks and an international conference
speaker
5. has a business footprint in six countries
6. speaks
five languages
7. personal life - resides in Europe
8. Erik
(48) is known as a discrete and private person, a family man
9.
loves to spend his limited holidays in the mountains or at sea on his
yacht
10. Erik has no social media accounts
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