Five common mistakes in your first business plan

As a newbie in business, making a business plan is not easy. I talked about it in previous posts. 

Here are five common mistakes:
1/ The project description and strategy is not entirely clear. An outsider will find the 'what en how' in your business plan a little vague. It is not detailed enough. Have a friend read your business plan and ask him if all is perfectly clear for him. 


2/ Mistakes in the financial plan; not all expenses counted. You have to research all the costs involving your project thoroughly. Did you include insurance, marketing budget, state taxes, the guarantee on the lease of the building?


3/ Revenue estimations are not realistic. This is, in my opinion, the most challenging part of the business plan. How much revenue will you get? The better your business plan, the less your future revenue estimation is a wild guess. 


4/Inadequate market analyses. Check out the market, the demand for your product, the competition, the price point. Your product or service will not sell if there is no market for it. I am not saying you have to hire an agency to do it for you. There is a lot you can do yourself. Ask around, Google, find your competitors, visit them, watch how they operate. Old school investigation work pays off!


5/ Believe it or not, but many business plans forget to mention a salary for the owner. If you start a small shop on your own, you must include the equivalent of one employee salary in your financial plan expenses. If you show the business plan to an investor or the bank, they will ask where the money is? What's the purpose? Even in case you are not planning to take out salary the first six months, you mention that in the financial plan. But you do not leave it out.


Top 10 about the author; Erik Victor 

1. is a serial entrepreneur and started his career in Engineering
2. currently a majority shareholder in corporations in the fields of Industrial Real Estate, Wealth Management & Investment funds, and International Tax Planning
3. has a passion for the dynamics of young businesses and actively endorses several start-ups
4. is an engaged member of several think-tanks and an international conference speaker
5. has a business footprint in six countries
6. speaks five languages
7. personal life - resides in Europe
8. Erik (48) is known as a discrete and private person, a family man
9. loves to spend his limited holidays in the mountains or at sea on his yacht
10. Erik has no social media accounts



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