Startup: passion or market?

Turning your passion into a business is an attractive idea. Turning your hobby into your job; the tennis player that becomes a coach, the fitness fanatic that becomes a personal trainer, the artist that becomes a professional illustrator, the traveler who starts a tourist agency...
But what if you do not have an outspoken passion? Or what if there is no market for what you are passionate about?
Market always wins over passion.
In my opinion, starting a business from passion is particularly tricky. When you develop a service or a product from passion, but there are no clients, you'll lose. The problem is that passion clouds judgment; it might color your future income estimates. Passion makes a grey situation look bright. It makes you think that your idea is brilliant while, in reality, nobody cares. And in business, that is a dangerous starting point.
However, if it pans out, it is heaven.

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Top 10 about the author; Erik Victor
1. is a serial entrepreneur and started his career in Engineering
2. currently a majority shareholder in corporations in the fields of Industrial Real Estate, Wealth Management & Investment funds, and International Tax Planning
3. has a passion for the dynamics of young businesses and actively endorses several start-ups
4. is an engaged member of several think-tanks and an international conference speaker
5. has a business footprint in six countries
6. speaks five languages
7. personal life - resides in Europe
8. Erik (48) is known as a discrete and private person, a family man
9. loves to spend his limited holidays in the mountains or at sea on his yacht
10. Erik has no social media accounts



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