Turning your passion into a business is an
attractive idea. Turning your hobby into your job; the tennis player
that becomes a coach, the fitness fanatic that becomes a personal
trainer, the artist that becomes a professional illustrator, the
traveler who starts a tourist agency...
But what if you do not
have an outspoken passion? Or what if there is no market for what you
are passionate about?
Market always wins over passion.
In my
opinion, starting a business from passion is particularly tricky.
When you develop a service or a product from passion, but there are
no clients, you'll lose. The problem is that passion clouds judgment;
it might color your future income estimates. Passion makes a grey
situation look bright. It makes you think that your idea is brilliant
while, in reality, nobody cares. And in business, that is a dangerous
starting point.
However, if it pans out, it is heaven.
Consider following/subscribing to this blog. It's free and it motivates me to sharpen my pencil. Thanks!
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10 about the author; Erik Victor
1. is a serial
entrepreneur and started his career in Engineering
2. currently a
majority shareholder in corporations in the fields of Industrial Real
Estate, Wealth Management & Investment funds, and International
Tax Planning
3. has a passion for the dynamics of young
businesses and actively endorses several start-ups
4. is an
engaged member of several think-tanks and an international conference
speaker
5. has a business footprint in six countries
6. speaks
five languages
7. personal life - resides in Europe
8. Erik
(48) is known as a discrete and private person, a family man
9.
loves to spend his limited holidays in the mountains or at sea on his
yacht
10. Erik has no social media accounts
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