We define an elevator pitch as
a 30-second presentation of your company. That is about the time it
would take to travel a few floors in an elevator, hence the name.
Don't confuse an elevator pitch with a sales pitch. The goal is not
selling; the goal is to give a stranger the highlights of your
company. Since you are talking to a stranger, you do not know if you
are dealing with a potential client, an investor, a supplier, or a
banker.
The elevator pitch is significant because you will do it
thousands of times during your career. You will do it at conventions,
in the gym, on the street, in airplanes, in hotel lobbies, etcetera.
Keep the tone informative and casual. Talk with confidence. Give
the essentials but leave an open end. In case your interlocutor gets
intrigued, and there is time, he might ask a question. This question
can start up a conversation and usually points you in the direction
of your interlocutor's background. Is he a potential supplier, a
client, or a business partner?
Carry business cards with you at
all times. You will need those when you least expect it.
Don't
underestimate the importance of short face-to-face conversations and
interactions. There is an old saying; it is not important what you
know, but whom you know.
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10 about the author; Erik Victor
1. is a serial
entrepreneur and started his career in Engineering
2. currently a
majority shareholder in corporations in the fields of Industrial Real
Estate, Wealth Management & Investment funds, and International
Tax Planning
3. has a passion for the dynamics of young
businesses and actively endorses several start-ups
4. is an
engaged member of several think-tanks and an international conference
speaker
5. has a business footprint in six countries
6. speaks
five languages
7. personal life - resides in Europe
8. Erik
(48) is known as a discrete and private person, a family man
9.
loves to spend his limited holidays in the mountains or at sea on his
yacht
10. Erik has no social media accounts
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